I think you are confusing the neon lights with reflective rim tape.
Are you talking about this?
https://www.google.com/search?q=ref...net%2Fvb%2Fshowthread.php%3Ft%3D27675;906;525
Are you talking about this?
https://www.google.com/search?q=ref...net%2Fvb%2Fshowthread.php%3Ft%3D27675;906;525